Christmas gains ground on Amazon's coloring-book charts

Christmas-themed titles took more positions in our November 6, 2026 Amazon list capture. Titles containing the whole words "Christmas" or "Xmas" appeared in 121 of 720 sampled positions, up from 72 on October 29. Halloween titles moved the other way: 49 positions fell to 15.

We compared the top 30 positions on the same 24 Amazon.com lists, eight calendar days apart. The sample covers coloring books and adjacent activity-book categories. It shows a shift in the titles occupying those lists, not how many copies anyone sold.

For a creator choosing a seasonal project, Christmas is the stronger subject to investigate in this capture. The useful next step is to study the books behind those positions, rather than assume a Christmas title alone will sell.

Christmas takes more chart spots as Halloween fades

The Christmas/Xmas count rose from 10.0% to 16.8% of the 720 sampled positions. Halloween fell from 6.8% to 2.1%. A title can match both groups, so these percentages are not slices of a single whole.

The change appears in both parts of the sample:

• Best Sellers: Christmas/Xmas matches rose from 22 to 35 of 360 positions. Halloween matches fell from 14 to 3.
• Hot New Releases: Christmas/Xmas matches rose from 50 to 86 of 360 positions. Halloween matches fell from 35 to 12.

These observations fit a calendar moving past Halloween and toward Christmas. Two captures cannot establish a recurring seasonal pattern, but the shift between these dates is clear.

The same book can show up on several lists

We counted 720 chart spots, but those spots contained 555 different Amazon book listings. Some books appeared on several category lists: 85 listings appeared on two lists, and another 34 appeared on three or more.

That matters when reading the Christmas numbers. Could a few books appearing over and over explain the change? Counting each listing only once, Christmas/Xmas titles still rose from 52 of 538 listings to 87 of 555. Halloween fell from 38 of 538 to 13 of 555.

We also checked the products labelled as coloring books by our title-based rules. Christmas/Xmas matches rose from 68 of 597 positions to 113 of 615; Halloween fell from 42 of 597 to 15 of 615. Those labels are not a manual inspection of every book, but the result suggests adjacent activity books alone do not explain the change.

The two broad categories, Children's Coloring Books and Coloring Books for Grown-Ups, show the same direction across their four lists: Christmas/Xmas rose from 12 to 30 of 120 positions, while Halloween fell from 19 to 2.

"Cozy" is still common, but it hasn't jumped

The cozy/cosy/hygge group matched 191 of 720 positions on November 6, compared with 187 on October 29. That's 26.5%, up from 26.0%. It led our four tracked wording groups on both dates, but four additional positions do not justify a story about a cozy boom.

The other tracked groups in the November capture were:

• Cute, cuties or kawaii: 146 of 720 positions, compared with 138 previously.
• Bold or easy: 118 of 720, compared with 122.
• Relax, stress, calm, anxiety, mindful or mindfulness: 106 of 720, compared with 105.

The groups overlap and do not classify every theme. They also match the listed words, not every related form: "relaxation," for example, is not a match for the whole word "relax."

For creative research, cozy is still worth examining. A more useful brief than "make something cozy" would name a scene and an intended coloring experience: a quiet Christmas kitchen with broad shapes, or a woodland winter scene with finer detail. Those are creative directions to explore, not formats this dataset has proved will sell.

Most listed prices are between $5 and $9.99

Of the 719 November positions with a displayed price, 429 were priced from $5 to $9.99: 59.7%. Another 183 were $10 to $14.99, 98 were $15 or more, and 9 were below $5. One position had no displayed price and is excluded from those bands.

The median displayed price was $9.99 on both dates. That is a reference point for researching comparable books, not a recommended price for every project. The sample mixes formats, and the same listing can contribute a price on several lists. It contains no printing costs, royalties, or margins.

Nearly half the new-release spots changed books

On November 6, 172 of 360 Hot New Releases positions held books absent from that exact list on October 29: 47.8%. The corresponding Best Sellers figure was 75 of 360, or 20.8%.

For ongoing research, keep those lists separate. The new-release lists changed more over this interval; the best-seller lists kept more of the same books. Neither result establishes a book's publication date. A book missing from a previous top 30 may have existed below the cutoff or appeared on another list.

What to do with this week's capture

If you're planning a holiday coloring project, start by examining Christmas books in the category closest to your intended reader. In the Coloring Books for Grown-Ups Best Sellers capture, Cozy Christmas occupied number 2. The category's Hot New Releases list included a Christmas large-print title at number 3. These are capture-time examples to inspect, not endorsements or current-rank claims.

Compare their covers and available interior previews before choosing your own direction. For a ColorBliss project, try a small set of sample pages with a consistent subject and level of detail, then review the printed pages before expanding the book. That recommendation is a production check, not a result measured by the Amazon capture.

Keep the business decision separate from the list observation. Christmas titles gained positions in this sample. Whether your particular book is worth producing still depends on its quality, intended audience, and costs.